Building the foundations for the wine-drinking culture in India • Promoting international wine in India and Indian wine in foreign countries • Introduced formal wine education through decorated sommeliers • Conceived the wine-by-the-glass programme for hotels in India
Promoting Champagne in India • Building the market for champagne in India through trainings • Protecting the appellation champagne in India • Public Relations and media activities • Registered Champagne as the first International Geographical Indication in India
Earliest official import of luxury tableware • Importing renowned brands from Limoges, Staffordshire and Luxembourg • Created a completely new distribution channel across India • Established a market among the Indian uber elite and luxury hotels