PIONEERING INITIATIVES
IN THE INDIAN MARKET.

THE KEY TO OPEN COMPLEX
AND REGULATED MARKETS.

Who we are

Group Ritu simplifies access to the complex and regulated Indian market.

We developed successful entry strategies for international companies to set up in India.

Our pioneering activities in uncharted territory are challenging or deemed “impossible” by many.

We developed the nascent market for luxury goods in India.

Glass by glass, we laid the foundations for the market for wine in India – since 1997 – when India’s tryst with wine had still not begun.

We initiated the first actions in agro-agri product marketing and promotion domain in India.

The brand neutral promotions that we conceived, planned and administered have become the benchmark model of training, education, information dissemination, trade development and promotion.

Today, we are the oldest (and still the best) agency in the business and have to our credit a long list of “firsts” – our standards serve as the benchmarks that others ape.

Our Focus

Wine

Building the foundations for the wine-drinking culture in India • Promoting international wine in India and Indian wine in foreign countries • Introduced formal wine education through decorated sommeliers • Conceived the wine-by-the-glass programme for hotels in India

Champagne

Promoting Champagne in India • Building the market for champagne in India through trainings • Protecting the appellation champagne in India • Public Relations and media activities • Registered Champagne as the first International Geographical Indication in India

Tableware

Earliest official import of luxury tableware • Importing renowned brands from Limoges, Staffordshire and Luxembourg • Created a completely new distribution channel across India • Established a market among the Indian uber elite and luxury hotels

Our Group
Our Firsts

1997

First Charity Auction of special edition Chinaware to benefit Child Relief & You

1997

First wine society in India, Table de France Society, was set up

1998

First wine tasting and masterclass by Lacheteau S.A. from the Loire Valley in Delhi

1999

First presentation of a French cheese board in Delhi with Maitre de Fromage de France

2001

First Sommelier Training Programme for the trade conducted by decorated Sommeliers

2001

First Austrian Wine Gala Dinner in Delhi paired with a traditional Indian thali

2004

First ever pairing of French Wine and Indian Tea

2006

First wine-by-the-glass programme for luxury hotels in Delhi, Mumbai and Bangalore

2006

First French Wine training programme for Hotel Management School, Aurangabad

2007

First ever permission from Delhi excise for wine tasting at Aahar

2008

First International Geographical Indication, Champagne, registered in India

2011

First officially registered wine magazine, FINE Wine & Champagne India, launched

2012

First ever visit of the Union des Grands Crus de Bordeaux to Delhi and Mumbai

2017

First Massive Open Online Course and e-learning platform for wines and spirits

Newsroom

The BBC

24 July 2015

The Times of India

19 June 1998

The Economic Times

16 November 1997

Society

August 1998

Business Standard

21 October 2001

DNA

10 August 2014

Our Clients