Founded in 1993, Group Ritu simplifies access to the complex and regulated Indian market.
We have written entry strategies for international companies to set up in India.
Our pioneering activities in uncharted territory have been deemed “impossible” by many.
We developed the nascent market for luxury goods in India.
Glass by glass, we laid the foundations for the market for wine – since 1997 – when India’s tryst with wine had not begun.
The brand neutral promotions we conceived and executed for food and wine are now the benchmark for training, education, trade development and promotion.
Today, we are the oldest (and still the best) in the business and have to our credit a long list of “firsts” – others ape our standards.
Building the foundations for the wine-drinking culture in India • Promoting international wine in India and Indian wine in foreign countries • Introduced formal wine education through decorated sommeliers • Conceived the wine-by-the-glass programme for hotels in India
Promoting Champagne in India • Building the market for champagne in India through trainings • Protecting the appellation champagne in India • Public Relations and media activities • Registered Champagne as the first International Geographical Indication in India
Earliest official import of luxury tableware • Importing renowned brands from Limoges, Staffordshire and Luxembourg • Created a completely new distribution channel across India • Established a market among the Indian uber elite and luxury hotels
Our International Trading arm has pioneered initiatives in the luxury goods market in India
The luxury magazine that inspires readers into the world of fine wine, champagne and lifestyles
A complete beverage magazine with a unique focus on non-alcoholic and alcoholic beverages
A unique marque de champagne expressing the terroir of the first Indian vignerons in Champagne
An e-learning platform that makes wines and spirits education approachable, accessible, affordable
A part of the international network of the Comité Champagne for protection and promotion
Simplifying access to the Indian market and advising transnational businesses on setting up activities
A media fund that helps Indian entrepreneurs build the next wave of “great” brands
An e-newsletter that brings news, views and reviews from the market for wine in India
